About Africa Trade Show
Africa Trade Show is organised for the aftermarket trade, with a clear focus on practical buying, technical discussion and product demonstration. From Johannesburg, our team works with exhibitors and visitors from across Southern Africa to keep the show useful for parts distributors, workshops and fitment centres.
What We Do
Africa Trade Show organises an automotive aftermarket trade show for trade buyers who need real product information, supplier access and working demonstrations in one place. The show is planned around the day-to-day needs of parts distributors, workshops and fitment centres, with a strong mix of brake, filter, battery and tyre product categories, plus technical activity that helps visitors compare options properly.
We also manage a dedicated body shop hall for suppliers linked to panel-beating, repair processes and spray booth equipment. That gives visitors a more practical route through the show, instead of mixing every category into one floor plan. Buyers can focus on the stands and demos that matter to their business without wasting time walking aimlessly.
- Trade show planning and exhibitor coordination
- Layout planning for parts, tyre, battery and body shop categories
- Live workshop demo scheduling and safety coordination
- Visitor information for distributors, workshops and fitment centres
Who We Work With
Our exhibitors and visitors are trade-focused. We work with suppliers that want to present new ranges, explain fitment and service points, and speak to buyers who understand workshop requirements, stock movement and turnaround time. On the visitor side, we deal with business owners, branch buyers, workshop managers, fitment centre operators and technical staff who need to see products in context before they make decisions.
Because buyers travel in from across Southern Africa, we keep communication direct and practical. A visitor coming from Johannesburg may want a short efficient route through the halls, while a buyer travelling further may want to plan a fuller day that includes live demos and the body shop area. We account for both. Some visitors arrive with a strict list and some come to compare ranges they dont usually see side by side.
- Parts distributors looking at stock lines and supplier support
- Independent workshops comparing product ranges and service fit
- Fitment centres reviewing consumables, equipment and technical support
- Body repair and refinishing businesses visiting the specialist hall
How Our Team Works
The show is run by a team with clear roles. The event coordinator manages the overall timetable, exhibitor onboarding and floor planning. The operations lead handles access times, stand rules, delivery windows and on-site movement. The marketing coordinator prepares visitor messaging and keeps information consistent across the show cycle. For technical areas, the demo coordinator works with exhibitors on run times, space use and practical requirements for each session.
On the floor, the registration team assists visitors and directs them to the right halls and features. The exhibitor support role deals with day-to-day stand queries. The health and safety lead checks that live demonstration areas are operated properly and that public walkways stay clear. After the show, the admin support role helps with follow-up requests and document handling. It is a hands-on setup, and each role is there to keep the day moving without confusion.
Our Johannesburg Base
We work from Johannesburg because it gives us practical access to the supplier and buyer network that supports the aftermarket trade across the region. From here, our team can handle planning meetings, site preparation, exhibitor packs and visitor support in one place. Our premises are set up for day-to-day show administration, floor plan work, stand allocation tracking and coordination with service providers linked to the event.
We keep our working process straightforward. Documents are logged, stand requests are checked against category fit, and demo requirements are reviewed before anything is confirmed. Where exhibitors need clarity on power supply, access timing or operating limits for equipment, the team deals with that early. This matters in South Africa, where practical planning around power cuts, delivery timing and municipal site rules can affect how an event day runs.
From First Enquiry to Show Floor
Most clients first reach us through the enquiry form on our contact page. Once an enquiry comes in, the team reviews whether it relates to exhibiting, visiting, live demos or the body shop hall. We then respond with the next step that fits the request, so the client is not sent around in circles.
For exhibitors, the process usually starts with stand needs, product category and demonstration plans. For visitors, it starts with the kind of business they run and what they want to see at the show. From there we guide the booking or planning process in stages.
- Initial enquiry received and checked by role
- Category and show fit confirmed
- Stand or visit requirements discussed
- Operational details issued, including access and demo guidance
- On-site support during the show
- Post-show follow-up where needed
We prefer to deal with questions before show days rather than fix avoidable issues later. That includes stand positioning queries, live demo practicalities and visitor planning for teams attending with a buying list.
Aftercare and Ongoing Support
Our job does not stop once the halls close. After the event, we handle the usual follow-up around exhibitor questions, visitor requests and any admin linked to attendance or participation. If a supplier needs clarification on what was booked or delivered, the support team works through that record. If a visitor needs direction on the type of exhibitor they met, we assist where appropriate through our normal channels.
We also review how the show worked in practice. That includes foot traffic flow between the main aftermarket areas and the specialist body shop hall, the running of live workshop demos, and the kind of trade questions raised by buyers. Those observations help us keep the event focused on the aftermarket rather than turning it into a general public show. The aim is simple: a trade event that respects visitors' time and gives exhibitors a fair workable platform.
Questions we get asked
Who is Africa Trade Show for?
The show is organised for the automotive aftermarket trade, including parts distributors, workshops, fitment centres and body repair businesses visiting from Johannesburg and across Southern Africa.
How do exhibitors or visitors contact the team?
All first enquiries should be sent through the enquiry form on the contact page. The team then routes each request to the right role for exhibiting, visiting or live demo support.
Does your team help with live demo planning?
Yes. The team assists with practical demo coordination, including space use, scheduling and operating requirements for workshop-focused demonstrations on the show floor.
Also worth a look
Book a stand or register to visit
Send a note through our contact form saying whether you supply parts or equipment, or run a workshop, distributor or fitment centre, and our team will reply with the next steps.
Open the contact form