Privacy policy
This privacy policy explains how personal information is collected, used, stored and protected when you use the Africa Trade Show website and submit an enquiry. Africa Trade Show is operated by Astros Marketing (Pty) Ltd, 2 Makro Place, Sunnyrock 1401, and processes personal information in line with POPIA where applicable.
Who We Are
Africa Trade Show is an automotive aftermarket trade show serving parts distributors, workshops and fitment centres, with buyers attending from across Southern Africa. The website operator and responsible party for purposes of this site is Astros Marketing (Pty) Ltd, 2 Makro Place, Sunnyrock 1401.
By using this website or sending information through the contact form, you acknowledge that your information may be processed as described in this policy, where permitted or required by law.
Information We Collect
We collect personal information that is reasonably necessary to respond to enquiries, manage event-related communication and improve the operation of this website. The information collected depends on how you interact with us.
- Name and surname
- Company name and job role
- Contact details such as email address and phone number where provided through the form
- City, country or trading area
- Details included in your enquiry, such as interest in visiting, exhibiting or live demonstrations
- Basic website usage information collected through cookies or server logs
We do not ask for special personal information unless it is necessary and lawful to do so. Please do not submit unnecessary sensitive information through the website.
How We Use Personal Information
Personal information is used only for legitimate business purposes connected to Africa Trade Show. This includes handling enquiries from visitors, exhibitors, parts distributors, workshops and fitment centres, and managing communication related to the show.
- Responding to contact form submissions
- Providing information about exhibiting, visiting and show features
- Administering requests linked to stand space, live demos or the body shop hall
- Monitoring website performance and protecting the site from misuse
- Meeting legal and regulatory obligations
Where required, processing is based on consent, contractual necessity, legal obligation or legitimate interest. We will not sell personal information to third parties.
Sharing and Storage
We may share information with service providers who help us operate the website, manage enquiries or support event administration, provided they are required to keep information confidential and use it only for authorised purposes. Information may also be disclosed where required by law, court order or regulatory process.
Personal information is stored using reasonable technical and organisational safeguards intended to prevent loss, unauthorised access, alteration or disclosure. While we take practical steps to secure information, no internet transmission or storage method can be guaranteed completely secure.
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, or as required by law. After that, it is deleted, destroyed or de-identified where appropriate.
Cookies and Website Data
This website may use cookies and similar tools to support normal site functions, remember basic preferences and understand how pages are used. Cookies generally do not identify you directly on their own, but they may be linked to other information where lawful and necessary.
- Essential cookies that help the site work properly
- Analytics data such as page visits, browser type and general location information
- Security logs used to detect spam, abuse or suspicious traffic
You can adjust your browser settings to refuse or limit cookies, although some parts of the site may then not function as expected.
Your Rights Under POPIA
Subject to POPIA and any other applicable law, you may have the right to ask what personal information we hold about you, request correction of inaccurate information, object to certain processing or ask for deletion where there is no lawful basis to keep it.
You may also withdraw consent where processing is based on consent, although this will not affect processing already carried out lawfully before withdrawal. If you believe your information has been handled improperly, you may lodge a complaint with the relevant regulator.
To exercise a privacy right or ask a question about this policy, please use the enquiry form on our contact page. We may need to verify your identity before acting on a request.
Policy Updates
We may update this privacy policy from time to time to reflect changes in legal requirements, website functions or event administration processes. The latest version published on this page will apply from the date it is posted.
Please review this page periodically if you use the website regularly or submit enquiries on behalf of your business.

